Do you want to target potential customers? Then you may be on the fence regarding automated and live webinars.
If you’re after the best conversion rates for the company, then your obvious choice should be a pre-recorded webinar.
As to why, you will discover in these six advantages of automated webinars.
Automated Webinar = Perfection
If you’re a stickler for a flawless performance, then a pre-recorded webinar is perfect for you. With this, you can polish your presentation until it’s perfect.
Even as a seasoned host, it’s easy to get jittery when you go live. If you’re looking to do some faultless hosting, it’s better to record your video. With a recording, you can re-shoot everything until you get an exquisite webinar.
The same reasoning applies to technical difficulties. When you run a live webinar, you’re at the mercy of audio or video glitches. While they may happen during the recording, you can easily cut them off from the reel. With webinar automation, you can present something that’s perfectly polished.
Sick or not feeling dandy? You don’t need to feign feeling well in front of a live audience. With an automated webinar, you don’t have to skip this engagement. All you need to do is run your online course up until you’re feeling okay!
Automated Webinar Makes for Great Evergreen Content
When it comes to marketing, you’ll want a webinar that you can use for the years to come. It’s impossible to do this with a live webinar, as it often mentions time, seasons, or occasions.
When you make an automated event, you can avoid alluding to such things. As such, you can create a presentation that attendees can relate to, even if it was done months or years before.
With only a handful of webinars, you can make money off your blog post or web page for a very long time.
Automated Webinars Improve Conversion Rate
While live webinars champion human interaction, their reach pales in comparison to pre-recorded presentations.
For one, this live event only runs during a specific schedule unless the host is willing to do it again for another audience. As for your business, this means making twice the payment for the setup.
To make matters worse, a real-time presentation can’t cater to people in other time zones. Why would attendees bother to watch when they could sleep instead?
This is why you should create an automated webinar. You could run them whenever, wherever. It doesn’t matter if you’re asleep or on vacation.
You can even add the webinars to your sales funnel. When combined with email autoresponders, you can bring and qualify leads on autopilot.
Simply put, automation allows you to appeal to any audience, no matter where they may be. You don’t have to pay for hosting every time, either.
Automated Webinars Require Little Attention
Except for the presentation-making process, automated webinars won’t demand much from you.
When you run a webinar live, you need to provide service to your audience in real-time.
With automated events, however, you can sit back, relax, and watch your funnel grow.
You can be there or not—it’s totally up to you.
As long as you use excellent webinar software, you can still answer questions and chat with your audience as if everything is live.
You Can Make an Automated Webinar Whenever You Want
Say you want to go on a vacation. Or maybe you’re just too lazy to do anything.
You don’t have to worry about your business because you can always create a presentation whenever you want.
If you want to do it at nighttime or on the weekend, you can. You’re the boss!
You don’t need to make a digital presentation if you don’t feel like doing one.
And since you still have an event going on, you can still treat your viewers, even if you’re just about to get started on a new one.
Automated Webinars Give the Best Value for Your Money
When it comes to business, saving money matters. Wouldn’t it be nice if you get to do your internet marketing stint for half the price?
This is, in fact, one of the benefits of having a recorded event. You get to save money on hosting and recording, which you have to pay each time you run a live webinar.
For one presentation, you get to make sales every time your email list clients attend a viewing. And because they’re evergreen, you can make money all day, every day!
As you see, there are many benefits to running an automated webinar for your business. They make for evergreen content that you can use to maximize your conversions. They require little money or attention, too, thus making them valuable investments for your sales team.