The first children’s fashion collection from Jools Oliver – the 37-year old wife of Jamie Oliver, and mum of four – has smashed its first month’s sales targets with an item from the Little Bird collection being sold every minute.
Demand is 25 per cent up on Mothercare forecasts with best-selling pieces including floral tunic dresses (from £15) and rainbow pyjamas (from £12) selling out online and across Mothercare’s 72 stores that stock the range.
Mothercare UK Managing Director, Mike Logue, comments: “We are delighted with the performance of the new Little Bird collection from Jools Oliver. The product range offers exceptional quality and style at an affordable price, which reflects exactly what our customers tell us they want from Mothercare.”
For more information on the Jools Oliver Little Bird collection visit www.littlebirdbyjools.com or view this behind-the-scenes video