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5 Content Marketing Tips To Boost Your Website Conversions and Sales: Creating content that converts your website, visitors, into paying customers isn’t always a walk in the park.
After all, you need to know your target market well, establish the right approaches, and leverage the best-fitting tools (among others) to ensure your content is on point, compelling your visitors to buy your products.
While achieving this can take a bit of blood, sweat, and tears, we laid out five content marketing tips and tricks to help you boost your website conversions and sales.
1. Use a content calendar
High-converting content requires careful planning to ensure you create and publish the right content and materials, use it for the right channels and audiences, and get the most out of your efforts.
You’ll also need to plan your content, so you don’t miss any opportunities to engage your audience and increase your brand’s visibility to generate quality website traffic.
The solution? Use a content calendar.
Widely-used content marketing software such as Cochedule provides a marketing calendar you can use to plan, create, and publish your blog posts, articles, social media posts, and other content seamlessly.
With the content calendar, you and your team can get an overall view of your content marketing projects and tasks and organize all your marketing in one platform.
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A well-put-together marketing calendar reduces your team members’ long back and forth, since everyone can see all the marketing projects lined up.
It also helps ensure you stay on schedule and don’t run out of valuable content for your marketing campaigns and activities.
Use a content calendar to optimize the process of creating quality content, saving you time and resources.
The more regularly you can produce quality content, the higher your chances of increasing your website’s visibility on Search Engine Results Pages (SERPs), engaging your audience, and driving quality traffic.
Content marketing software used in combination with dependable Content Management Software (CMS) can streamline and speed up your content planning, creation, and publishing since you won’t need to code when posting your content.
All this can grow your conversions and sales opportunities.
2. Repurpose relevant content
You don’t have to throw out your old content just because you’ve already published them on your website or social media channels.
As long as the information is relevant, you can easily repurpose your old content and turn it into something (slightly) new.
For instance, you can compile your previously published blog posts and turn them into an ebook or get key information from several blog posts and use the data to create an infographic.
With your evergreen content, you can do so much, from incorporating them into your email newsletters to creating videos about shopping trends.
Simplify repurposing and publishing old content using one of the best and easiest ecommerce platforms.
This way, you can easily post and share repurposed content on your ecommerce website to bolster your marketing efforts and drive conversions and sales.
3. Diversify your content
While it’s strategic to publish or share content in multiple channels, such as your website and social media networks, you can’t always use the same content for all your platforms and call it a day.
Plus, you need to deliver specific content types to certain audience groups based on their stage in the customer journey.
For instance, it’s best to deliver a simple explainer video to prospects in the awareness stage instead of a comprehensive product guide since your potential customers are not in the buying stage yet.
However, diversifying your content can be a huge undertaking that consumes a good chunk of your time and resources.
One way of streamlining this is to use simple tools to focus more on creating quality content fast instead of spending all your work hours and energy on learning to use the tool.
When creating marketing and social media videos, leverage user-friendly graphic design tools such as Canva.
Canva offers professionally designed templates for various visual content types — from infographics, social media banners, and website images to videos so you won’t have to make your content from scratch.
After choosing a template, customize it accordingly and add texts, backgrounds, images, vectors, sound clips, and other graphics.
If you’re creating video clips, you can also apply filters, trim, and speed up your videos to give your content the kind of aesthetic you want that best supports your marketing and conversion goals.
Creating various content types becomes a seamless and less painful process with an easy-to-use tool, allowing you to make and publish various content efficiently.
Use nifty project management software to track, organize, and manage your content and tasks. The tool helps you stay on schedule and handle your projects and tasks efficiently.
4. Leverage multiple distribution methods
Optimize your content marketing efforts by leveraging various distribution methods and channels.
After all, the more content you can get on multiple platforms, such as social media networks and ad channels, the more people your content and, in turn, your brand can reach.
Keep these three main distribution channels in mind when developing your content marketing strategies.
- Owned channels. Owned channels, such as your website, email list, and social media accounts, include digital marketing channels that you own and don’t need permission to use and publish content.
For instance, you could publish a blog post on the difference between a summit and a conference on your website and use it as part of your email newsletter.
If you’re running a conference or summit, sharing the blog post on your social media platforms can help promote your event and get more attendees.
- Earned channels. This includes third-party channels that promote your content. You usually “earn” promotions on these channels without paying. Some examples of earned content distribution methods include guest blogging, social media shares, and public relations.
- Paid channels. You’ll need to pay to promote your content through paid channels. The most common example is Google pay-per-click ads.
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After determining the distributions channels that work best for your marketing efforts, implement the appropriate strategies to promote your content, such as:
- Hosting live streams on social media
- Using link-building to boost your Search Engine Optimization (SEO) efforts
- Running PPC campaigns on Google and social media channels such as Facebook, YouTube, and Instagram
- Delivering email newsletters
- Doing outreach for content promotion
Don’t miss out on promoting content on every channel where it makes the most sense to help increase your brand’s visibility and, ultimately, your sales and conversions.
5. Analyze data to assess content marketing performance
It’s crucial to check whether your content marketing campaigns and strategies are paying off or you run the risk of failing to get excellent returns and even wasting precious resources.
Use data to determine your content marketing efforts’ performance and returns.
Assess if your content marketing efforts are helping you meet your set goals and whether they bring in your expected returns.
For instance, you can assess whether it’s more practical and cost-efficient to create your content in-house or purchase write-ups from freelancers.
Evaluate and measure the following metrics to assess content marketing performance.
- Traffic. High website traffic (with reasonably low bounce rates) usually indicates that your content is performing well.
- Time on site. Dwell time or on-site time shows the average time visitors spend on your website. If your content is compelling and provides value to your visitors, they’re more likely to stay longer and even act on your conversion goals.
- Ease of customer journey. Your content should engage and move your prospects along as they go through the customer journey, ultimately helping them decide to convert and buy.
- Social shares. People are most likely to share your content on social media and other channels when they find value in your blog posts, articles, videos, etc. Your content’s performance and success will translate into higher audience engagement, more traffic, and lead conversions.
Know where your content marketing efforts are succeeding (or failing) to determine how and where to make adjustments to improve critical areas of your campaigns, materials, and other initiatives.
Give your conversions and sales a boost with content marketing
Running effective content marketing campaigns takes time and effort, but the returns can be exponential, potentially driving your conversions and sales through the roof with some hard work.
Leverage the tips in this guide to help supercharge your content marketing efforts and increase your campaigns’ effectiveness.
With determination, effort, and the right strategies and tools, before you know it, you’ll be closer to achieving content marketing success and business growth.
5 Content Marketing Tips To Boost Your Website Conversions and Sales