Online, everything a company wants to sell needs a lot of marketing. That is especially true about apps. Their number keeps rising, and people easily get lost inside app stores, trying to find what they are looking for. If you provide a video, it will help potential users to fully understand what they can do with your app, thus raising your number of downloads. Here is more on the subject.
What is an App Store Preview Video?
You need to think of your app store preview video as if it was the trailer of a movie. In it, people will need to view the most important elements of your app and the most impressive things they can do with it. Viewers need to be wowed, as they look at the 30-second video (maximum length). Anything that is not necessary for future users to understand, should not find its way onto it. The information needs to be clear so that everyone understands right away if your app is useful to them. Of course, you need to sell the product, by bringing in all its advantages. You can upload up to three such videos per application. To get help on the creation of your app store preview videos, get in touch with the specialists at https://www.rocket-aso.com.
Why is this Video so Crucial to Your Global Download Results?
The difficulty, on an app store, is to get the potential users to get to your full product page. The preview video opens automatically on the visitor’s browser (except if he has turned “autoplay” off, which is quite rare). That is a unique opportunity for your company to explain to the person looking at it, why he should download the app. In other words, it replaces your presence in front of the user, by explaining the functions, as you would, if you were asked to do so. That is your chance to increase conversion rates. That is why the preview video is so crucial and that it needs to be thought of carefully and redone until it is perfect.
Why you need to start the Video with a “Bang!”
The best way to understand what someone else feels is by stepping in his shoes. Therefore, imagine yourself scrawling down through various mobile apps. As you do so, videos will open and start playing. If it doesn’t immediately catch your attention, what will you do? Exactly what the other viewers will do, which is to continue strolling down, still trying to find “the right app,” which is probably yours.
Take the element that distinguishes you from all the other apps in your field, and place the focus on it, in such a way, that people will have to stop and watch if only for a few seconds more. Impactful is the key word, here, as you need to strike a chord inside the person sitting in front of his screen, to justify that he gives you a few seconds more attention.
Finally, remember to cover the bases through the three videos you can upload, instead of fitting everything just in one. Confusion never brings good results.