It’s paramount today that brands pay close attention to the packaging they use. With so many new products being thrown onto shop shelves and virtual shelves alike every day, the competition is more fierce than ever. The fact is, people will make a snap judgement based on what they see.
And if you don’t steal their attention, curiosity and taste with great packaging design, you may lose a potential customer forever. But marketing your brand with stunning packaging design is a way to entice potential lifelong customers.
Everything about your packaging design is important. From the logo to the typography to imagery. Perhaps stand up pouches are going to be right for you because you’ve paid for your product to be on the top shelf. The material used is more important than ever, too. People care about the environment and are aware of cheap plastic packaging. Your target demographics, your style and taste, your brand story are all interwoven in your packaging design and communicate a lot about who you are, what you do and what you stand for.
In this article, we’re going to go into how vital it is to market your brand with stunning packaging design. We’ll go over the different aspects to consider and give you tips on how to stand out in today’s world of mass marketing.
Get creative.
The first rule of marketing your brand with stunning packaging design is to allow your creativity flow. Ask yourself, what is it you want to communicate? What’s your preferred style? What colours or lack of colours do you like? Some of the most stunning and awe-inspiring packaging designs are the most creative.
Creativity comes in many forms, however. Don’t think you have to craft some elaborate portrait. Many times, especially in this day and age, simplicity rules. If you have the means, you can hire a creative designer. They’ll help you go over what you’re trying to communicate and how to create a packaging design that truly sets you apart.
Think about the colours, the text, the imagery. Match and flow. Try looking up your favourite brands and see what kinds of designs they use. Depending on your industry, you could research bestsellers and study their designs as motivational fuel for your own grand packaging design.
Choose the right typography.
People are going to be reading what you have to say. You need to capture everything you want to say with short, clear words that are quick and easy to digest. And to go with it, you need the right typography.
In essence, the typography you use is the font. People associate certain fonts with particular industries. If you’re creating a packaging design for your new healthy mushroom coffee, you’re likely going to want bold typography as opposed to calligraphy-based typography. If you’re selling your own arts and crafts, you’ll likely want an artistic font. Ultimately, the typography you choose to create your stunning packaging design needs to match what you’re selling, showcase your style and taste and allow people to glean a little of what you’re selling before they buy.
Tell your brand story.
On the latter note of choosing typography that communicates what you’re about with beautiful typography, you should also focus on crafting stunning packaging design that tells your brand story.
What’s the genesis of your brand? What are you founded on? What is it you wish to articulate to the world? Telling your brand story is a multifaceted concept, which involves all the above and, most importantly, authenticity in your creativity. The more authentic you are in how you design your packaging, the better it’ll come across. If you like lots of colour, grand design or you’re of bold character, then show it—stun all who lay eyes on your packaging design.
Types of packaging.
The type of packaging you use is just as important as the logo, typography and visuals. The type of product you’re selling is going to play a role in the type of packaging you use. Where your product is going to be placed is also an important factor to consider when choosing the right type of packaging.
If you’re selling speciality food items targeted at those who only buy organic, you’ll likely do well with stand up pouches. These look great, hold their shape and stand tall and get noticed. If you’re selling chocolate bars, pack of biscuits, pack of tissues, scratch cards; any product that needs to be put into a bag that can ultimately be pushed, you will be needing flow packaging.
If you’re selling natural toothpaste in a glass jar to save on plastic, you’ll be well to do selling your product in a wood or cardboard box, so it’s easy to recycle. The packaging you use can add great aesthetic appeal and gives you different options for your print design, logo and typography. Ultimately, the type of packaging you use adds to the aesthetic of what you’re trying to sell and can be used to authentically communicate your brand.