Your business idea confidently evolved into a startup? That’s great! Finally, you can work for yourself, forget about schedules, and enjoy life. It sounds tempting, but don’t rush to relax. Organizing a business requires careful preparation. At this stage, the success of the project depends on your readiness to work tirelessly. Among other things, you should now consider creating your own brand. Without a distinctive brand identity, your company risks getting lost among competitors. We understand how much time and energy you still need to invest in your startup, so we decided to share how you can quickly and easily get a new logo for your firm.
Why does a company need a logo?
Mistakenly, some consider a logo as an aesthetic luxury only accessible to well-established companies. In reality, a logo is a powerful marketing tool that can bring real benefits to your company on its path to success. A logo never gets tired. It works by constantly associating your product with your customers. Turbologo’s platform offers an option to purchase exclusive rights to a logo design for added brand protection.
Think of the green alligator or the leaping wildcat. We’re talking about animals, but many of you probably thought of the brands Lacoste and Puma or Jaguar. That’s how it works. We recognize the logos of the companies we trust. And sometimes, it takes very little: a similar image, color scheme, or icon to remind us of these logos.
The associations your logo triggers in customers remind them of your products and services. And constant reminders create and instill a desire to make a purchase. Therefore, postponing the creation of a logo until the period of your company’s success is not advisable. Let your logo help you achieve that success.
How to use a logo?
A logo serves as the foundation for your entire corporate identity. It usually consists of branded colors, fonts, graphics, and textual elements. All the components of the logo are actively used to create a unified visual style for your company. This decision will give your firm a presentable image that can inspire trust in your target audience.
The logo is used on all corporate materials: business cards, letterheads, envelopes, stationery, corporate clothing, etc. You will also need the logo for your online resources, including its use as a favicon and avatars for social media and email newsletters.
In advertising materials, the space for implementing a corporate logo is broad, ranging from huge banners to small flyers. Each time you use the logo, you remind customers about your company. Elements executed in a unified brand style will add credibility to your business.
What logo will benefit the company? All the advantages of a corporate logo we’ve talked about can only be obtained if it is created with quality in mind. An unprofessional corporate symbol can not only waste your time and budget during development but, even worse, it can harm your company. If the logo evokes negative feelings in the target audience, they are unlikely to purchase your products, resulting in losses for the company. So, how can you check if your logo has the potential to sell? Firstly, a quality logo should be:
- Unique;
- Understandable;
- Reflective of the company’s values;
- Original.
Types of logos The world of design is full of non-standard solutions, various styles, and directions. Brands of global companies may seem completely different. However, any design project follows the fundamental principles of current trends.
Creating a logo also requires following the rules of good design. It is not advised to use more than 2-3 colors, complex fonts with serifs, and overly complex graphics. It may seem like this compromises originality, but in reality, the process of logo development involves making numerous choices. First and foremost, you need to decide on the type of logo you want. Let’s explore the available options:
Graphic Logos
Icons speak louder than words. These logos don’t need a name or slogan. A single image is enough to identify the logo with the company. Naturally, the relevance of the icon in such logos plays a significant role, as it must evoke the right associations in customers. Not every company can find such a strong symbol, which is why only 6% of all logos belong to this category. Some well-known examples include Apple, Android, and Twitter. If you believe your icon can sell without extra words, then try designing your own graphic logo.
Combined Logos
Combined logos incorporate both graphic and textual elements. These logos are highly popular, with around 57% of companies preferring them. And it’s not surprising because they can evoke associative impressions through the icon while promoting the company’s name simultaneously. Combined logos sometimes also include slogans that further inform the audience about your company. However, sometimes logos of this type can become overly cluttered. Creators try to fit all the information about their company into a small symbol. Avoid making this mistake. Take inspiration from successful examples like Nestle, Adidas, or MasterCard.
How to create a quality logo?
After selecting the type of logo you want, you’ll need to make a few more decisions. If your corporate symbol includes an icon, you need to determine what exactly can convey the essence of your company. You should also think about the brand’s corporate colors and select a unique font.
But how to choose relevant elements for the logo? Firstly, you need to conduct an analysis of your company. Define what is essential in your business? Who is your target audience? And what makes your company unique? Use these answers as a guide when creating ideas for the logo. Then, start the development process, following some tips:
- Study your competitors;
- Draw inspiration from various sources;
- Create several sketches of your future logo;
- Ask your friends, colleagues, or followers to evaluate your new creative ideas;
- Don’t be afraid to experiment;
- But at the same time, remember the rules of design.
By following these steps and guidelines, you can create a compelling and impactful logo for your startup that effectively represents your brand.
Enough theory, it’s time for practice. Creating a logo in practice is much easier than it may seem. There are numerous design solutions and various methods for developing a brand symbol, so you can get a great logo without any hassle. So, grab inspiration and start being creative right now!