We received a comment from Jonathan Beeston, director of new product innovation at Adobe on the back of the Facebook mobile ad network announcement.
“By recognising that no one has yet been able to dominate the mobile ad space, Facebook has been astute in jumping on this opportunity and developing its own ad vehicle. It’s interesting the business has decided to focus on mobile first, given its experience and domination in advertising on desktop computers.
However, with the seismic shift in consumer behaviour as more and more people access digital content via mobile, Facebook has seen a growth opportunity that could potentially lead to them owning the mobile ad space. All in all, this new proposition could act to appease some of the pressure it’s been feeling from shareholders and make true on its word to create new revenue streams.”
Jonathan Beeston, director of new product innovation at Adobe