Radley, the premium British fashion accessories brand has created and produced its new SS12 campaign featuring their first ever Brand Ambassador, model and writer Laura Bailey.
Laura Bailey was a natural choice for Radley. As a model, writer, contributing editor for British Vogue and cultural ambassador for the BFC, she embodies this much loved British labels intrinsic fashion and lifestyle values.
The new campaign was led by Radley’s new Brand Director, Lorraine Pringle, capturing a new visual identity for the brand which sees Laura bring to life the true essence of Radley and the SS12 collection. Shot by photographer Angelo Pennetta at the beautiful Camber Sands with styling direction by Katie Hillier, the images perfectly capture the natural setting of this uninterrupted golden beach.
The image led campaign will run parallel to Radley’s SS12 collection launch activities, working into both print and outdoor advertising. The campaign will be published in national consumer magazines including Vogue, Elle, Harper’s Bazaar, InStyle, Grazia and Marie Claire and national supplements including Sunday Times Style and Stella to name a few.
In addition, full livery advertising of the campaign will appear across London taxi’s on the 3rd February for three months and on the rear of London buses from the 3rd February for four weeks.
Lorraine Pringle, Brand Director, comments “We have chosen Laura for her natural and effortless style and we wanted to portray this in the images. She is a modern woman who juggles work, family and life and always manages to look amazing. We hope that the campaign highlights the style and versatility of the spring collection and reminds people that with 22 stand alone stores we are Britain’s biggest premium handbag brand.”