Working with LinkedIn Ads requires not only a deep understanding of the platform but also effective payment tools. Advertising costs on LinkedIn are always substantial, and its audience is among the most expensive. To maintain control over your budget, it’s crucial to choose the right payment services.
Today, we’ll look at three tools: PSTNET, Spendge, and 4×4.
Why are payment tools so important?
LinkedIn caters to a professional audience. If you fail to optimize your advertising expenses, you risk overspending, especially during the hypothesis-testing phase. Much depends on how seamlessly you can make payments, access funds, and monitor transactions.
Imagine you’re running multiple ad campaigns and testing several audience segments simultaneously. You fund your ad accounts with small amounts to determine which audience converts best. At this stage, it’s critical to manage your card limits, either increasing or decreasing them in real time. This can help you avoid account blocks due to flagged transactions.
Next, we’ll review three top virtual card services for paying for LinkedIn Ads.
- PSTNET
PSTNET offers specialized virtual cards for LinkedIn Ads. These cards can be issued in unlimited quantities. The platform provides tools for managing cards, analyzing expenses, and facilitating teamwork. Key advantages of PSTNET cards include no fees for transactions, fund withdrawals, or operations involving blocked or frozen cards.
- BINs: 25+ trusted BINs from US and European banks
- Payment Networks: Visa, Mastercard
- Security: 3D Secure, 2FA
- Balance Top-Up Options: 18 cryptocurrencies (BTC, USDT TRC20, ERC20, and more), SWIFT/SEPA bank transfers, other Visa/Mastercard cards
- Registration: Apple ID, Google accounts, Telegram, WhatsApp, or email
- Support: Instant support via Telegram, WhatsApp, or live chat
- Special Perks: 3% cashback, up to 100 free cards per month with the PST Private program
- Spendge
Spendge is a platform for issuing and managing virtual cards. All cards operate on the Visa network and are optimized for advertising platforms. While some card BINs are well-suited for LinkedIn Ads, you’ll need to select the appropriate ones yourself. Cards can be issued in unlimited quantities.
One of Spendge’s key benefits is its transparent fee structure. Transfers within the platform between accounts are free. The transaction fee is 1% + $0.30, and top-up fees start at 3%.
- BINs: 10 BINs from US and European banks
- Payment Networks: Visa
- Security: 3D Secure
- Balance Top-Up Options: USDT (TRC20, ERC20), BTC, SWIFT/SEPA bank transfers, Visa/Mastercard cards, Capitalist, partner service balance transfers
- Registration: User details are required, and registration status must be approved by the system. The entire process is transparent, and you can track account activation in real time through your dashboard.
- Support: Available via Telegram or live chat
- 4×4
The 4×4 platform specializes in virtual cards for advertising payments. It also offers cards specifically designed for LinkedIn Ads. Cards can be issued without quantity limits.
In the user profile, there are tools for teamwork and expense reporting. Transaction history is displayed in the interface, but detailed reports can be requested through a service manager.
It’s important to note that all cards on this platform have specific limits. For instance, the monthly turnover per card must not fall below $10,000. Cards are automatically deactivated if they remain unused for 30 days.
- BINs: 8 BINs from US and European banks
- Payment Networks: Visa/Mastercard
- Security: 3D Secure
- Balance Top-Up Options: USDT (TRC20, ERC20), SEPA bank transfers, Visa and Mastercard cards
- Registration: Requires name, email, phone number, and a password
- Support: Available 24/7 via Telegram
How can you optimize advertising expenses?
Media buyers often overlook the value of analyzing not only ad performance but also transaction efficiency. For example, compare fees and payment processing times across different cards. If a campaign launch is delayed due to payment issues, it affects overall budget distribution.
Another strategy is to test creatives with minimal bids. This approach works best with services that support low-limit cards. This is crucial when you need to determine which creatives are effective without risking large amounts. PSTNET, Spendge, and 4×4 allow you to quickly issue cards for such purposes in any quantity.
Conclusion
Success in LinkedIn Ads depends not only on audience targeting or creatives but also on how you manage your payments. Use tools that enable you to monitor expenses, adapt to changes, and save time. PSTNET, Spendge, and 4×4 are reliable solutions for these tasks.