Creating a strong visual impact on customers is essential for many B2C brands. It’s not simple enough to appeal to them orally or using the power of written text. You have to find other ways under their skin.
But how should you use visuals as a B2C brand to attract customers and qualified leads? What do you need to do?
Here are some ideas to try:
Meme-Driven Campaigns
You could start by trialling various meme-driven campaigns. These can be highly effective for brands that want to seem “cool” or edgy.”
Memes have been popular for many years, but companies are now realizing that they hold a lot of potential to get under their audience’s skin. These little brain viruses are highly transmissible and can spread quickly online, which is why so many companies are now interested in using them. Plus, they’re funny, so they tend to appeal to a wide range of people and be highly shareable.
Colour Psychology
Your B2C brand may also benefit from the proper use of colour psychology in its marketing materials. Changing the hues and tones you use can have a profound impact on customers’ willingness to buy.
For example, companies often choose blue for building trust and getting prospects to sign up for subscriptions, while red is for urgency. Yellow can also be useful, but usually only for laid-back lifestyle brands and holiday companies.
Banners
You could also try using a banner stand if you have a physical stall or location, say at an expo or trade show. These can help you stand out from the competition and draw people’s attention, regardless of what you want to sell.
Banners are effective because they make your company look professional. They also upgrade your ability to communicate information without a sales rep having to step in and start a conversation (which can be difficult).
Infographics
Interactive infographics are another visually impactful marketing strategy for B2C brands. These turn boring stats into clickable features along with text, which are ideal for engaging customers in the digital space.
What’s nice about product-related infographics is that they make it more interesting for customers to click and go into detail about specific products. Clicking certain areas and then getting some information in a bite-sized quantity encourages them to go deeper and explore further.
Neon-Pop Packaging
Neon-pop packaging is also something you might want to try to generate attention as a B2C brand. How you package your products is essential for drawing the eye.
Neon-pop is garish, yes. However, it is also highly effective, especially if you want to attract a younger audience.
Social Media Graphics
Finally, you could create bold social media graphics for your company’s accounts to generate more visually impactful B2C marketing. If you can get these right, they can interrupt prospects’ endless scrolling and get them to pay attention to your firm and what it does.
Social media graphics are particularly useful on platforms like TikTok and Instagram. They scream “look at me” in a crowded online space.