TheMarketingblog

Video / Subway under attack : “That’s a long walk for a turkey sandwich war”

Domino’s isn’t the only fast food chain with a new ad campaign that revolves around slamming its rival for allegedly serving less fresh food. A major component of Arby’s new marketing makeover involves attacking Subway for cutting its meat in Iowa as opposed to in-store. “That’s a long walk for a turkey sandwich,” a New York detective/actor says in the CP+B created spot that ran recently.

First a pizza war about frozen versus homemade pizza crusts and now a sandwich standoff? Can’t we all just get along?  Watch the video.

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