The arrival of Facebook Timeline for brands has been very on and off, but it looks like it will finally arrive at the end of this month, to coincide with a Facebook marketing event in New York on February 29th.
As with any change Facebook makes for brands, you’re unlikely to get much actual warning before the switchover and may find yourself adjusting ‘live’ to the changes, while all your fans can see what’s happening as you go.
Many brands were affected by the switch to https connections to apps for example, or the pixel width of tabs being adjusted. So while we wait for the arrival of Timeline, even though we won’t know exactly what it will look like, follow some of these tips to help prepare…