Wavecast® Pro, the live event broadcasting platform have announced that it has formed a long-term partnership with the Content Marketing Association (CMA), the professional body representing publishing and content marketing agencies which has strong links both in the UK and across the world. www.wavecastpro.com
Wavecast® Pro will provide both social broadcasting technology and sales support to the CMA with the primary aim of increasing engagement with their members and unlocking new revenue streams through the delivery of a programme of social webcasts or Wavecasts®.
The partnership will debut at the International Content Marketing Summit 2012 which is scheduled to take place at Old Billingsgate, London in November. This summit will be broadcast live on a pay-per-view basis with additional opportunities for the event’s sponsors to gain access to the online audiences.
“Wavecast® Pro will transform this summit into a hybrid event, opening up a exciting new opportunities for us and we’re delighted to be working closely with such an innovative start-up,” says Julia Hutchison, Chief Operating Officer of the CMA. Plus the ability to create new revenue streams is of particular importance right now.”
Anthony Burgin
“This relationship with the CMA is extremely exciting and helps validate our move into the publishing sector” added Anthony Burgin, Commercial Director at Wavecast® Pro. “We are able to get a much clearer understanding about the needs of this particular industry which means that we can develop specific and focused technology.”
Alex Bridges
“A Wavecast® combines live video with a moderated rich activity feed,” explains Alex Bridges, CEO of Wavecast® Pro. Wavecasts® can be made available to both attendees on-site through the second screen and remote attendees depending on the event organiser’s requirements.”
As part of this exciting new partnership, Wavecast® Pro will also be helping the CMA to develop a series of case studies that will show its members how to use the platform to create new social gateways that will engage clients and customers.
www.wavecastpro.com
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