UK-based experience design agency Foolproof has acquired One to One Global Pte. Ltd. a long established Singapore based user experience agency. The acquisition underpins Foolproof’s growth ambitions in Asia and establishes an operational hub for the region.
Visit www.foolproof.com.sg or follow on Twitter @foolproof_ux
Foolproof is one of the world’s leading specialist experience design agencies and already works extensively with clients across Asia, including HSBC, Lloyds TSB, RS Components, and Bodog.
Peter Ballard, Co-Founder of Foolproof, commented:
“This is a really exciting time for the user experience market in Singapore and Asia as a whole. Businesses are increasingly turning to user experience as a means of gaining competitive advantage. By adding a local team in Asia, Foolproof acquires valuable knowledge, experience and an appreciation for regional nuances, all of which are essential for optimising user experiences in local markets.”
Over the past eight years the Singapore team, led by Evelyn Lee, has worked with leading brands such as PayPal, Shell, Skype, Nokia, StarHub, and Institute for InfoComm Research. Evelyn will remain a director of the company, which will be known as Foolproof (sg) Pte. Ltd., and for which the company has ambitious growth plans.
Evelyn Lee said:
“This is great news, both for our teams and for our clients. Foolproof shares our philosophy and values, including the paramount importance of involving customers throughout the digital design process. Becoming part of Foolproof means we’re now well placed to grow the business significantly, both in Singapore and across the rest of Asia.”
About Foolproof
- Foolproof has worked in over 20 markets including Brazil, US, Canada, Mexico, China, Malaysia, Thailand, Australia and many EU countries, and includes some of the world’s largest organisations among its clients such as HSBC, Shell, easyJet, Nationwide, Samsung, Morrisons and Unilever.
- The company specialises in five main areas: user experience strategy, user research, user-centred design, conversion rate optimisation, and mobile experience design, and operates across all digital channels.
- The acquisition of One to One Global Pte. Ltd. (Singapore) comes exactly 10 years after the creation of Foolproof, the company having been launched in 2002, in the wake of the dotcom bust.
Further information
All media enquiries including interview requests: Rachel Buck Tel: +44(0) 1603 230 800
Email: rachel.buck@foolproof.co.uk
Visit www.foolproof.com.sg or follow us on Twitter @foolproof_ux
