Car owners thinking of buying Michelin Tyres are being offered free fuel as a promotional incentive to influence their choice.Michelin Tyres is offering a free Fuel Gift Card worth up to £50, depending on the wheel size of the tyres, to customers when they purchase two or more tyres.The deal, which is being fuelled by P&MM’s innovative Fuel Gift Card, is already proving highly popular and is scheduled to run until 31 October.
The free Fuel Gift Card promotion, which is running UK wide, is available through Michelin’s tyre dealer network including ATS Euromaster and Independent tyre retailers throughout the UK. Customers can find all participating dealers online at http://marketing.michelin.co.uk/buynow/.
Helen Stoddard, Operational Marketing Manager, from Michelin Tyres commented: “Given the volatility of fuel prices, the cost of fuel matters greatly to drivers and the chance to receive free fuel is an attractive prospect. P&MM’s new Fuel Gift Card is the perfect fulfilment mechanism for this promotion as it can redeemed so easily at all manned fuel stations in the UK. We are delighted with the results to date.
Richard Davies, Business Development Director of the Fuel Gift Card at P&MM, commented: “Research has shown that the rising price of fuel is near the top of UK consumers’ financial concerns. Michelin Tyres has wisely linked into this with this promotional offer. With several major retailers recently offering discount on fuel as a promotion, fuel is the promotional theme of the moment – and will be into 2013.”