Live & Breathe has been appointed by Danone Waters UK & Ireland Ltd (DWUK) to work on evian® and Volvic®. The agency won the new business following two separate competitive pitches.
Volvic® and evian® are the UK’s leading water brands (Nielsen). Live & Breathe will work with the brand and shopper teams for both brands to deliver in-store campaigns across 2013. For more information please visit: www.liveandbreathe.co.
Work for Volvic® will focus on delivering a consistent shopper communications strategy across Volvic Natural Mineral water, Volvic Touch of Fruit and Volvic Juiced, bringing the brand concept of Volcanicity to life. The agency’s in-store activations for 2013 will focus on impulse (mainly CTNs) and take home (mainly TEG) and will begin to appear early in the year.
For evian® the agency will take ATL campaigns in-store through tailored shopper activations, point of sale and other in-store activations. Its first work will go live in January.
Averil Provan, shopper strategy manager at Danone Waters UK & Ireland Ltd said: “Live & Breathe are true retail experts who understand retail and shoppers inside out. Their ability to deliver with the speed, accuracy and innovative thinking that the FMCG sector requires sets them apart from other agencies.”
Nick Gray, managing director, Live & Breathe, added: “This is a hugely significant win for us; one that plays to our strengths as an agency that is highly creative but structured in a way to cater to the very specific needs of shoppers and brands in the FMCG sector. Next year is going to be an exciting one for both brands and we’re eager to put our ideas into action with immediate effect.”
For more information please visit: www.liveandbreathe.co.uk
