Adfonic today releases its Global AdMetrics Report for Q3 2012, showing that while Apple and Samsung both increased their share of ad impressions globally, Apple widened its lead over Samsung.
For more information on the Adfonic Global AdMetrics Report, please visit http://adfonic.com/news/reports/
This is despite the increasing popularity of new Samsung devices during Q3 such as the Galaxy S3, which reached Adfonic’s global top ten mobile devices by share of ad impressions, while Apple’s iPhone 5, released towards the end of the quarter, had yet to impact on Adfonic’s mobile advertising platform.
Other key findings from the report are:
- Apple and Samsung devices accounted for nine of the top 10 mobile devices by share of ad impressions
- New mobile devices experienced rapid adoption, with Samsung’s Galaxy S3 reaching the global top ten by share of ad impressions within one quarter of launch
- Real-time Bidding (RTB) provided huge uplift for buyers and sellers across all channels
Adfonic’s Global AdMetrics Report is available from Adfonic’s website at http://adfonic.com/news/reports/
Apple is winning the Apple v Samsung two-horse race
The Adfonic Global AdMetrics Report showed that, while Apple and Samsung both increased their share of ad impressions globally, Apple widened its lead over Samsung in Q3.
Apple’s share of ad impressions increased from 34% in Q2 to 37%, while Samsung’s increased from 23% in Q2 to 24%. This meant that, while Apple and Samsung both increased their share of global ad impressions quarter on quarter, Apple actually extended its lead by 2 percentage points, to 13 percentage points.
Table: Adfonic Global AdMetrics Q3 2012 global ad impression share for Samsung and Apple
(pp=percentage points)
| Samsung | Apple | |
| Q2 share | 23% | 34% |
| Q2 Apple lead | 11pp | |
| Q3 share | 24% | 37% |
| Q3 Apple lead | 13pp | |
| Q3 Apple lead change | +2pp |
Victor Malachard, Adfonic’s CEO, said: “It is significant that, even though Samsung is making huge inroads in device ownership and gaining mobile advertising share, it is still losing ground to Apple. And these results don’t take into account the impact of new Apple devices such as the iPhone 5, the iPad Mini and the new iPad, which will be felt during Q4. Meanwhile new Samsung products such as the Galaxy S3 Mini will also start to appear. It’ll be very interesting to see how the Apple v Samsung rivalry plays out during Q4.”
Apple and Samsung devices dominate Adfonic’s platform for share of ad impressions. Apple occupied the top two positions, with its iPhone and iPod Touch devices accounting for 29.3% and 4.8% of ad impressions globally. Samsung took seven of the top ten positions with its Android-based Galaxy range of devices.
New mobile devices experience rapid adoption
The Adfonic Global AdMetrics Report also showed that new mobile devices can experience rapid adoption, achieving top ten positions by share of ad impression within just a few months of launch.
For example, Samsung’s Galaxy S3 made it into the global top ten mobile devices by ad impressions, reaching sixth position with 1.4% of all impressions despite only becoming widely available in July 2012.
In North America, Google’s Nexus 7 tablet achieved tenth place by ad impressions, accounting for 1.4% of the region’s total impressions within five months of its June 2012 launch.