- WAITROSE OPENS FIRST STORE IN NORTH NORFOLK
- Waitrose has opened its first store in North Norfolk.The Cromer Road store in North Walsham was officially unveiled on November 29th by the Mayor of North Walsham, Dave Robertson. The Mayor said: “I’m absolutely delighted that in less than a year we have seen plans approved and now this shop is opening, and I’m sure that the people of North Walsham feel the same. (more…)
- NEW ON THE MENU RANGE FOR SENIORS AVAILABLE TO INDEPENDENT RETAILERS
- On The Menu, the first retail brand to produce a range of dietitian-approved main courses and desserts developed especially for seniors, is now available nationally to independent retailers.The company’s meals are the first to have been developed with industry experts specifically to meet the needs of older people and are available from wholesalers Hunts Food Service, Eden Farm, Hulleys and Consort Frozen Foods.It is estimated that there are four million over-75s living alone in the UK and one in five of these is malnourished due to factors including reduced ability to cook for themselves and a lack of foods that are appealing, safe to eat for an older digestive system and provide adequate nutrition. (more…)
- CROWDSOURCING, COLLABORATION & CO-CREATION FOR LEANER NPD SEMINAR
- Following the engagement of our 11,000 members in focus groups, telephone interviews, and mail surveys in the last few months, we have found that the top innovation theme in our industry right now is how to make the most of co-creation whether for NPD or any business activity where innovation is needed.Those we’ve dialogued with want to know: What is co-creation? Where did it come from? How long has it been going?How does it differ from crowdsourcing and open innovation? Who should be involved? how do we protect the IP when ideas emerge spontaneously? What networks and platforms should we use? How to make the most of co-creation and how to avoid the pitfalls? (more…)
- HEINZ LAUNCHES CHRISTMAS FACEBOOK APP
- As part of its ‘Winter Warmerz’ campaign, Heinz is launching its ‘12 Days of Christmas’ Facebook App to encourage consumer loyalty across its brands and reinforce the message that this Christmas ‘It Has To Be Heinz’.The app, which launched on 1 December, aims to drive an emotional engagement and talkability amongst Facebook fans of Heinz Beanz, Heinz Salad Cream and Heinz Tomato Ketchup.They will be able to enter a competition on their desktop or mobile to win different Heinz branded prizes every day. (more…)
- WALKERS NEW DEEP RIDGED CRISPS DRIVES £19 SALES IN 12 WEEKS
- Walkers Deep Ridged, with ridges twice as deep as any other ridged crisp in the market, has achieved record sales of £19m in just twelve weeks, and is now the biggest launch of the year in the crisps, snacks and nuts sector.Walkers Deep Ridged taps into growing consumer appetite for ridged crisps, and with a global patent to make the deepest ridges in the market, the crisps unlock flavour and crunch.Walkers marketing manager Adam Warner said: “We set out to make Walkers Deep Ridged the most epic Walkers launch ever, and with 1 in 6 households trying it since launch, we have done just that. (more…)