Paddy Power announces the appointment of Catherine Colloms to the newly created role of Director of Corporate Affairs. Catherine, who is currently a Director at international corporate communications consultancy Brunswick, will start with the company in January 2013 and will be based in London.
Catherine will be responsible for devising and implementing Paddy Power’s corporate communications strategy, including media relations, public affairs and corporate responsibility. Catherine has been at Brunswick since 2006, and prior to that, was a senior diplomat with the Foreign Office.
Commenting on the hire, Patrick Kennedy, Paddy Power Chief Executive, said, “I am delighted that someone of Catherine’s calibre is joining us to advance our corporate affairs strategy. The strength of Paddy Power’s reputation and brand has been an integral part of the company’s success to-date. As the business grows and enters new markets it is crucial that we continue to engage and communicate with all our stakeholders on the issues that really matter to them and to us.”
Catherine Colloms added, “Paddy Power is an outstanding business. I’m delighted to be joining the company at this exciting stage in its development. I look forward to developing a strong corporate affairs function that underpins future growth and builds on the company’s reputation for dynamic engagement with all its audiences.”