This is an interesting twist to the age-old FMCG coupon.
Shopitize not only seems to overcome the logistical headaches associated with paper coupon redemptions, but also allows manufacturers to run a promotion across all retailers. This system looks like it will provide greater flexibility when targeting consumers and will give manufacturers the ability to prevent or at least hinder multiple redemptions of a coupon by a single customer.
The inclusion of PayPal as a means of collecting the reward is innovative and means that customers can effortlessly and directly redeem their reward, without requiring any additional effort on the part of the retailer.
Oscar Sanderson – Welcome Real-time – SingaporeOne thing that I believe is missing from Shopitize is the ability to incentivize customers to perform desirable social actions in addition to simply purchasing the product. This could be as simple as giving the customer an increased reward if they share the product information with their friends on Facebook / Twitter, or likewise if they follow the brand on Facebook / Twitter.
There is a lot of focus on developing new applications for the loyalty market today and I will follow this new Shopitize initiative with interest.