- 38% of companies in the UK have a content marketing strategy in place The state of content marketing in the UK [infographic] | Econsultancy
- 72% of consumers aged 20-40 in the US and UK use mobile devices while in-store to compare prices, but the majority leave before making a purchase Accenture Newsroom: With Mobile Devices in Hand, Consumers Visit Stores to Compare Prices But Nearly Half Make Their Final Purchases Online, Accenture Survey Shows
- 74% of UK consumers use the Internet for household grocery shopping activity Nielsen : UK | Three-quarters of UK consumers use the internet for grocery shopping
- 70% of the British population ordered products and services online in 2011, up from 66% the previous year. yStats.com – Research on International Markets
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