CEO of Liquid PR Elisabeth Lewis-Jones
If you’re in a crisis, ensure your message is the one that’s heard
– Susceptible food, drink and agricultural sector takes heed of crisis communications advice
– Don’t underestimate the power of the internet; online complaints can quickly turn into headline news
– When communicating in a crisis, be fast, be first and be honest
http://marketinguk.posterous.com/dont-underestimate-the-power-of-the-internet