Events : Convergence of Search, Content and Social : Red Rocket Media at IRX 2013

• Search and social have handed all the power to the consumer
• Social media enables a more effective form of discovery
• People are overwhelmed by information and becoming immune to “overt” advertising messages, and so content now drives the purchasing decision
• Brands can no longer rely on “traditional” channels to reach consumers
• We are all in the publishing business now

Speaker: Matt Hopkins