ITV Commercial today announced that Domino’s Pizza, the world’s leading pizza delivery company, is the sponsor of ITV1’s new Saturday night peak time show, Splash! with Tom Daley.
The fully integrated sponsorship package was negotiated by ITV Commercial and Arena Media on behalf of Domino’s Pizza. The package includes broadcast, online and mobile and kicks off on 5th January 2013. The sponsorship idents will be created by Big Communications.
Splash is a brand new entertainment series that pitches celebrities against each other as they learn to dive. Featuring Olympic Bronze medal and British and European Championship winner Tom Daley, Splash! challenges some of the nation’s favourite faces to learn one of sport’s most difficult disciplines.
A team of professional coaches will train the celebrities as they push their limits and overcome their fears to master the grace, skill, athleticism and accuracy needed, to perform dives from the high board. The famous faces will perform live each week in the electric atmosphere of a packed Olympic size pool – in front of a panel of expert judges as the public vote for their favourites.
An ITV Commercial spokesperson said: “We are very excited for our new entertainment show Splash! to hit screens and entertain families all over Britain. We are delighted to welcome Domino’s Pizza on board as the sponsor of the programme as we believe it will be an ideal platform for the brand to engage with their target audience.”
Simon Wallis, sales and marketing director at Domino’s said: “Our decision to sponsor this brand new show fits perfectly in line with our target audience, promoting Domino’s at the ideal time and in the right place. ITV has an incredibly impressive track record for prime time family entertainment, and I’m sure Splash! won’t disappoint.”
Henry Daglish, Deputy MD at Arena Media said: “2013 will be another year of innovation and creativity in our on-going partnership with Dominos and Splash is the perfect way to kick it off.”