ais London has bolstered its data team with two new appointments for its ŠKODA and Vodafone clients
The first, Alex Liberty, joins ais London as its CRM and Data Planner. In her new role, Liberty will support the design and implementation of insights-driven communication strategies for the agency’s key clients including ŠKODA and Vodafone.
Liberty joins from the Australian agency: Salmat Digital. There she was responsible for creating communications strategies driven by data that spanned multiple channels. She worked with Australia’s leading retail brands including Myer, David Jones and Lorna Jane.
With almost a decade of experience in the UK digital marketing space, before joining Salmat Digital, Liberty was the email and CRM manager at Europe’s largest commercial radio owner, Global Radio. There, she managed its communication strategy and operations for its portfolio of stations including Classic FM, Capital FM and The Heart Network.
ais London has also appointed Naomi Davidson as its new Insight Analyst. She brings a wealth of analytical skills to the agency and will be tasked with providing insight, analysis and reporting for ŠKODA as well as new business. Davidson will also be responsible for creating and developing bespoke data visualisation and other innovative tools.
Davidson joins the agency from Cancer Research UK, where she provided analysis across direct marketing, campaigning, and innovation, in order to encourage a deeper understanding of the charity’s supporters. She was responsible for analysing and auditing established and innovative marketing strategies such as, Upgrade, Loyalty and Attrition.
Both recruits will report into the ais London’s Head of Data, Jane Evans.
Sarah Stratford, Managing Partner – Strategy, at ais London said: “Both Alex and Naomi are specialists in their fields and we’re delighted to have attracted two people of their calibre. Clever and creative use of data to benefit both customers and businesses is clearly a top priority with senior marketers, and their expertise, experience and passion will make them valuable assets to ais London.”