Annie Swift from the IPM writes .. If you’re using social media in your promotions, then you really need to be at the IPM’s Social Media and Marketing Conference on 28th February, 2013.We kick off with a keynote presentation from Facebook, exploring how the world’s biggest social media platform is adapting to meet the needs of brands and agencies.
Linked to that, we have the launch of the new IPM/Facebook Guidelines on how to run promotions on Facebook, aimed at helping brands and their agencies understand how to use the platform to run promotions which are legal, follow the CAP Code and conform to the site’s own terms and conditions.
Next up is a presentation from ITV on how social media channels are revolutionising TV watching – and what it means for brands looking to connect with an engaged audience.
Then we tackle mobile and how it’s affecting Shopper Marketing, followed by a series of case studies on individual brand campaigns from agency and client-side experts.
Finally, we have research and trends experts form GfK and The Future Foundation looking at how consumers use social media now – and the shape of things to come.
It doesn’t matter if you plan to incorporate social media into an integrated campaign, or just use social on its own, and it doesn’t matter if you’re client,agency or service partner side; SocialMarketing:2013 will be eye-opening and utterly unmissable.
Organised by Promomarketing.info and the Institute of Promotional Marketing, and supported by the Internet Advertising Bureau UK, the full day event takes place in the stylish and historic Courthouse Double Tree, 19-21 Great Marlborough Street, London, just off Regent Street, starting at 9:30 am and finishing around 4:30 pm.
Annie SwiftCEO, The IPM