Tribal DDB, has bolstered its senior team with the appointment of Phil Dearson as Head of Strategy and User Experience.
In Dearson’s new role he will join the Tribal Board, working closely with Managing Director, Tom Roberts, and Executive Creative Director, Simon Richings. Dearson will be working across the agency’s entire client portfolio – including among others Guinness, Volkswagen, O2, Captain Morgan and John Lewis – and defining the strategic vision of the agency. His role will also extend to developing the innovation unit, Tribal SPARK.
Dearson joins Tribal DDB from The Marketing Store, where he was Head of Innovation. While at The Marketing Store, he was at the forefront of key digital campaigns for a host of global brands, including McDonalds, Nestlé/CPW, Britvic and Vodafone.
Dearson brings nearly 20 years’ experience to the digital agency. With a background in strategy, planning, digital, and technical direction, he has held senior positions at Exposure, Blonde Digital and DC Interact (now part of WCrs), among other agencies.
Tom Roberts, Managing Director at Tribal DDB, said: “Phil has a stellar background in the digital space and will be a valuable addition to the agency. His reputation of delivering successful innovation and business change for clients will contribute towards achieving our ambitions for 2013 and beyond. Phil’s talent strengthens our position as one of the most ground-breaking, collaborative and accomplished digital agencies in London and we look forward to welcoming him to Tribal.”
Phil Dearson added: “I’m thrilled to be joining the team at Tribal. It’s an agency with an incredible heritage and an unrivalled ability to make the future happen. Tribal is one of the few companies that can work across the full spectrum of digital to solve problems for clients and the people they care about.”