Hugh Grant. “Long term reader and advocate of the Guardian,” he says in new advert. But what’s that under his arm…? twitter.com/kayaburgess/st…
— Kaya Burgess (Times) (@kayaburgess) January 10, 2013
The ad, which launches today online, will also be shown on TV, in cinemas, via press and outdoor. It forms part of The Guardian’s new ad campaign, “Own the Weekend”.
A three-minute film, which will run on digital channels, will be cut down to 60 and 30-seconds for cinema spots throughout January.
Created by Bartle Bogle Hegarty (BBH), the tongue-in-cheek ad is a pastiche of a Jerry Bruckheimer blockbuster trailer and includes a series of spoof scenes, such as two colleagues discussing what they did over the Guardian and Observer weekend.