The Joke’s on You

Don’t kid yourself, fellow B2B executive. Modeling your content marketing plan around the recent success of Coca-Cola’s content marketing campaign is a surefire way to fall flat of your marketing expectations. While their method is certainly effective in reaching a popular community, social business is different for B2C and B2B brands.

Sure, certain elements of a strong content marketing strategy will persist regardless of the “business” or “consumer” audience, yet awareness of the deeper motivations of your intended readership will make or break your brand.

Are you happy with your marketing so far this year? If not – you should seriously consider the ‘View from the Top’ plan from theMarketingblog. More benefits from Will Corry, the UK B2B Brand Journalist 01784 434 412 will@themarketingblog.co.uk . Call today your time will be very well spent.

Bring Your A-Game

In B2B content marketing, potential business partners, clients and connections rely on the establishment of your expertise (not the image of your popular culture creation). If you are not the most informed, efficient and utility-oriented – why should your audience invest time, energy and money in your products, services or ideas?

This need to earn trust and verify expertise is a tricky fit into content marketing, where elements of entertainment are necessary to propel your content above that of your competitors.