- LOCKETS LAUNCHES NEW CAMPAIGN TO DRIVE SALES
This month, Wrigley is aiming to drive visibility and sales of Lockets during the cold and flu season by launching a new outdoor advertising campaign.
The new creative targets commuters nationwide throughout January and February, utilising the brands’ ‘Help clears your nose and soothe your throat’ message.
It also highlights the lozenge, which is stylised to resemble the relief consumers reach for when feeling poorly: a cup of tea, a warm bath and a hot water bottle. (more…)
- HEINZ LAUNCHES FOOD POUCH RANGE FOR BABIES
Heinz is continuing to innovate the infant food category with the launch of its new Heinz Pouches range.
Available from January 2013, Heinz Pouches are the only pouches with added vitamins and minerals.
Each pouch contains at least one of a baby’s five a day, as well as fruit pouches providing 60% of their daily Vitamin C needs and savoury pouches containing iron. (more…)