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What a PR blunder : Models braved freezing January temperatures as part of a publicity stunt

Wearing nothing but navy swimsuits a group of models braved freezing January temperatures as part of a publicity stunt for Hilton hotels.

A ‘pop-up beach’ was created along the banks of the Thames, where the women frolicked and played with inflatable beach balls while posing for photographs.

Will Corry‘s insight:   PR utter madness : Models pranced in the snow bare foot as part of a publicity campaign to encourage British people to take more holidays

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