Wearing nothing but navy swimsuits a group of models braved freezing January temperatures as part of a publicity stunt for Hilton hotels.
A ‘pop-up beach’ was created along the banks of the Thames, where the women frolicked and played with inflatable beach balls while posing for photographs.
Will Corry‘s insight: PR utter madness : Models pranced in the snow bare foot as part of a publicity campaign to encourage British people to take more holidays