What if you could see where your competitors were advertising around the web, and which campaigns they were running that were successfully repeated? How valuable would that information be to your own media buying campaign? What if you could also see what sort of banner advert was being used for their more successful campaigns? How useful would that be to your business or clients?
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Use Effective Software.
The use of software to find out all this information is going to greatly enhance your agencies, or company’s chances of running a successful campaign, and make sure that you are bidding for space that will drive traffic through to your target website. Any software used should highlight the length of time that your competitors have been using a certain platform to advertise on. This will help you to gain an insight into how well that platform converts.
You wouldn’t continually advertise on a platform that didn’t convert would you?
By analysing information regarding the sites that are being advertised on you can begin to work out what demographics your competitors are looking to target, and decide how you can also compete within these areas.
By using software, like the What Runs Where software we are promoting, you can do all the above. You can work out effective media buying campaigns, without having to spend fortunes on testing various websites and you can see where your competitors are doing well, and what adverts they are using to do well, through the software. By using free sites like Alexa.com or Quantcast.com you are able to see the target demographics of your competitors, from the information you gain using this amazing product. Imagine being able to see what demographics are converting well for your competitors.
Click through for a trial and see just how much value you can add to you, or your clients media buying campaign.