#Google Shopping ads see increase in clicks and impressions during 2012: reportow.ly/hklZJ #Ecommerce
— Econsultancy (@Econsultancy) February 2, 2013
On 13 February Google Shopping will transition from a free to a paid for service that is only available to Product Listing Ad customers.
The service moved to a commercial model in the US in October, causing some annoyance among merchants who had been enjoying the free extra traffic that Google Shopping brings.
But new research from Marin Software suggests that advertisers who have launched PLA campaigns in the US have achieved a great deal of success.
More than 100,000 retailers had inventory in Google Shopping by the end of September 2012 and reaped the rewards during the holiday season.
The click share for PLAs increased in the US from 2.1% in January 2012 to 6.6% in December 2012, indicating that shoppers are finding the ads increasingly relevant to their search queries.