Companies have begun to develop interactive content marketing strategies, focusing on visual media as a way to attract new prospects and create long-term relationships. Brafton has reported that 70 percent of B2B and B2C brands use video content to engage their audiences, but video marketing has yet to hit full stride.
To understand the type of video content that compels prospects to react, marketers must use trial and error, evaluate viewer trends and refine strategies accordingly. A new social app may help brands get added reach and real-time responses.
The introduction and proliferation of Twitter’s Vine application could create a new video marketing teaser tool and help marketers understand what drives response. Vine allows users to create six-second video clips and publish their creations to Twitter.
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