Foodity has now become the first Labs start-up to sign a commercial deal with BBC Worldwide. BBC Good Food and Tesco will enter a partnership to bring the supermarket’s online shopping experience to GoodFood.com users.
BBC Good Food is one of the UK’s biggest recipe sites, and “with Foodity onboard, Tesco’s online customers’ baskets will be automatically filled with ingredients, and it means they can shop at Tesco without leaving the GoodFood site.” (Paul Sawers, TNW)
“Our ambition when launching BBC Worldwide Labs was to discover some of the UK’s most talented digital startups who could share their knowledge and offer technology solutions to both BBC Worldwide and other publishers in the hope that partnerships like today’s would be struck … We are delighted by the news of this partnership that clearly supports the vision and objectives behind Labs.” Jenny Fielding, Head of BBC Worldwide Labs and Digital Ventures.
Read the full article by Paul Sawers, The Next Web
Published: 11 February 2013
To learn more about the Labs commercial deal, check out their press release.