The future of media may be mobile but on-the-move television is still in its infancy accounting for three minutes of viewing a day, according to industry figures.
The average UK viewer watched four hours and four minutes of TV a day in 2012, the third consecutive year it topped the four-hour mark.
The proportion of television watched live continues to fall, reflecting the growth in popularity of digital television recorders such as Sky+, Freeview+ and Tivo on Virgin Media.
Mobile devices such as smartphones, tablets and laptops accounted for three minutes of TV a day – 1.2% of the total – equating to about 90 minutes a month, according to the figures collated by industry marketing body, Thinkbox.
The Thinkbox managing director, Lindsey Clay, said viewing via personal devices was “in comparison relatively small but it is growing rapidly and helping TV as a whole to expand”.
However, with on-demand TV services such as the BBC’s iPlayer, the ITV Player and Channel 4’s 4OD increasingly available on digital TVs, she said further growth in on-demand viewing was likely to boost audience numbers in the home.