Germany gets an airport prank to test how well Nivea’s deo holds up to stress, but the UK gets an interactive web film.
Agency Republic does a nice job with this fun YouTube video that features a couple on a first date, where the woman is wearing the Nivea product that will ensure she is not stressed.
The film, which can be seen here, gets you to click on various things in the restaurant that will add to our heroine’s stress levels.
Nivea UK celebrates with a great interactive video campaign, which invites the audience to get into the middle of a girl’s date. The “Date To Remember” video, launched on the brand’s YouTube channel, introduces a girl named Emily, who is on the first date with her dream guy. With this campaign, developed at Agency Republic, Nivea invites its fans to add more fun to the date by clicking on the objects in the restaurant.
Each click activates a stressful funny situation, which adds a sexy, slapstick or even scary twist to the story. The fate of this couple depends on you—it is up to users to decide if the date is a disaster or if it is the first step to romantic relationship.
But of course, the more stressful the situation is, the funnier the story gets, so the date won’t be going smoothly. But no matter what happens, Emily stays cool thanks to Nivea Stress Protect products, which help control emotional sweat.
With this promotion, Nivea joins a team of brands, which allow their fans play with on-screen heroes or different items—Louis Vuitton and Wrangler also let drag and drop their products and models on the dedicated pages (the jeans brand has recently released an updated version of the promo page).