Stand-up comedian and actor Mark Little, best known for his role as Joe Mangel in TV soap Neighbours, will be officially opening the TNT Travel Show (tnttravelshow.com).
Little will be cutting the ribbon at the Islington Business Design Centre in London at 10am on March 9 – the first day of the two-day extravaganza.
The comedian, who’s been in the UK since 1992, has appeared in numerous British TV shows, including being a regular on Channel 5’s The Wright Stuff. “I’m chuffed TNT asked me to open its TNT Travel Show this year,” the comedian said.
As the date for the brand new Manchester Golf show approaches, the organisers have announced they are launching a new initiative to find the region’s Longest Drive Champion! Working with show partner and leading regional newspaper Golfers Local (distributed to over 400 Clubs and Driving ranges in the area) the organizers are inviting Club Pros and Captains to get involved and host a competition during the month of March.
Free to organise on a ‘drive by drive’ basis or as an ‘event’ at their club, the promoters are offering ALL entrants the chance to win a Grand Prize of Monarch Flights + Three Nights Accommodation and Two Rounds of Golf at La Manga, courtesy of YourGolfTravel.com.
In addition, all those taking on the ‘Golfers Local – Club Challenge’ will automatically receive a Free ticket to the show (worth £15) + a Free annual subscription to social networking site TheSocialGolfer.com (worth £20) + A Free £50 Voucher off their next Golf break with YourGolfTravel.com
MKTG INC has been honoured as a global winner at Diageo’s Marketing Brilliance Awards. MKTG INC, in partnership with Anomaly, Taylor PR, Carat, Colangelo and Landor Associates, won in the category of Best Integrated Campaign for the launch of Captain Morgan’s ‘Life, Love & Loot’ campaign. Now in its fourth year, the Marketing Brilliance Awards celebrate the outstanding work created and executed by the marketing agencies Diageo works with across its global network.
This year’s winning work was as diverse as it was exciting, from truly engaging responsible drinking campaigns to awe inspiring voyages across the oceans. Each of these ‘gold standard’ campaigns helped Diageo connect with consumers in increasingly innovative ways, providing stimulating content across a wide variety of media channels.
For the ’Live, Love & Loot’ campaign, MKTG INC worked with several agency partners to create a multichannel campaign that told the story of the real Captain Henry Morgan. By focusing on the aspect of storytelling through an integrated 12-month program that spanned broadcast, interactive, social and gaming platforms and leveraging unique brand assets, this campaign successfully reinvented Captain Morgan for the drinker of today and increased momentum in brand perception which carried through to sales.