inSpiral, creators of award-winning Raw Kale Chips – a healthy alternative to potato chips – has become the latest food company to successfully raise finance through equity crowdfunding website, Crowdcube. The company secured £250,000 in 16 days.
It is the thirteenth business in the last 18 months to raise finance through the platform, which allows people to invest from as little as £10 in in return for shares.
Food and Drink has proved to be the most popular category for investment on Crowdcube, with over £3.2 million pounds raised since its launch in 2011.
Exclusive bars and restaurants, healthy salad dressings, breweries, distilleries, an artisan bakery and a website giving access to local farm produce have all turned to equity crowdfunding to secure investment through Crowdcube.
Dominik Schnell, co-founder of inSpiral, commented: “We love the idea of giving our enthusiastic followers the chance to support our vision by investing and becoming shareholders in inSpiral. It was an exhilarating experience to raise £250,000 in just over two weeks.”
Direct Response and Relationship Marketing agency WDMP has been appointed by the National Fraud Authority as lead creative agency to help raise awareness of the government’s Action Fraud service. Action Fraud is the UK’s national fraud reporting centre and provides a central point of contact for information about fraud and financially motivated internet crime.
WDMP has already been briefed on two campaigns, one aimed at consumers and one aimed at SMEs, both with the aim of building awareness of types of fraud and ensuring people and businesses know to report it to Action Fraud. The campaigns go live this week.
For the consumer brief WDMP is creating and implementing a powerful digital advertising campaign which aims to establish prominence around transactional websites, the Google Display Network and YouTube ads as well as directing traffic to the Action Fraud website. The target audience for the campaign is broad as people can report any type of fraudulent activity, from ticketing scams and identity fraud to phishing scams. The first campaign will focus on reaching people who are transacting online or searching for fraud terms specifically.
CSM Sport & Entertainment is pleased to announce the further strengthening of its central senior management team with two key appointments following on from Lord Coe’s appointment as Chairman earlier this year
David Sim joins as Head of Football and Broadcast whilst Jonathan Castleman moves from Fast Track to a more central CSM role as Head of Group Development.
Jim Glover, CEO, CSM Sport & Entertainment said:
“These are two significant senior central appointments for CSM Sport & Entertainment which will help us further cement our global prominence in the sports marketing industry as we continue to build our brand and offerings. David Sim joining us is incredibly exciting given the vast experience he brings in the commercial world of football and broadcast. Equally, integrating Jonathan Castleman’s superb work driving Fast Track’s international business over the past few years into CSM will greatly enhance our ever growing reach.”
The Old Bushmills Distillery today announced that it will throw open its doors to play host to world class headline acts and emerging indie talent at ‘Bushmills Live’ – a unique two-day festival celebrating handcrafted whiskey and music.
Bushmills Live will take place on Ireland’s stunning North Coast on 19th and 20th June 2013 and is the only indie music festival in an Irish Whiskey distillery.
Internationally acclaimed indie folk band, Of Monsters and Men will headline the two day festival – their first ever gig in Northern Ireland.