Ambrosia spot out of JWT London majestically plays up the social currency of the classic treat
Why can’t more food advertising be this artful?
JWT London debuts Premier Foods brand Ambrosia Custard’s first spot in ten years, “This is Pudding.” Directed by Joanna Bailey of Bare Films, the gorgeous, and surprisingly moving ad shows how the silky treat brings family closer together–by pausing video games, repairing relationship rifts and more. The lilting soundtrack and august voice over helps round out the beautiful package.
Claire Harrison-Church, category business unit director at Premier Foods, said: “Though they’ve always been loved, traditional British puddings are back in vogue, making this the perfect time for Ambrosia to prove its relevance.
The aim of the campaign is to reawaken an emotional connection with Ambrosia by making it relevant to today’s modern family. The campaign reminds people just how delicious, wonderful and simple a pudding with Ambrosia Custard is.”
