TheMarketingblog

4oD arrives on Samsung Smart TVs

Samsung Electronics Co. UK Ltd, today introduces Channel 4 as the latest partner to land in its Smart TV store, Samsung Apps. The new App gives Smart TV viewers the opportunity to catch up on programmes from the last seven to 30 days and view an impressive archive of classic shows whenever they want.

Channel 4’s 4oD is one of the UK’s most successful commercial video on-demand service and the new Smart TV App will provide access to thousands of great viewing hours at the touch of a button. Good news for fans who want to catch up on shows such as Grand Designs, Hollyoaks, One Born Every Minute and the forthcoming second series of recent International Emmy winner, Black Mirror by Charlie Brooker.

Sarah Milton, Head of VOD at Channel 4 said: “We’re pleased to be able to extend the availability of 4oD, our successful video on demand service, to Samsung’s Smart TVs as we continue to widen the reach of Channel 4 content onto key platforms. Smart TV owners will now be able to catch up with recent popular Channel 4 programmes and access many shows from Channel 4’s vast archive spanning 30 years of broadcasting – on demand via their television.”

Commenting on the launch, Robert King, Vice President of Consumer Electronics for Samsung UK said, ‘’The new addition of 4oD to the Samsung Smart Hub  not only strengthens our catch up offering, it also provides our customers with even more choice for their television viewing.

From popular dramas through to classics from the last three decades, customers will be guaranteed thousands of viewers hours of entertainment all complemented by Samsung’s premium picture quality and revolutionary product design.’’

Available on all 2012 Samsung Smart TV models, 4oD will join an ever-growing collection of services available on Samsung Smart TVs such as, Netflix, LOVEFiLM, Rightmove, Spotify, YouTube, Facebook and Twitter. ‘Samsung Apps’ is the first and biggest App store available for TVs, with over 20 million Apps already downloaded worldwide, proof that consumers are rapidly embracing the Smart TV format.

 

Leave a Comment