IKO PLC, the UKs market leader in roofing and waterproofing systems, is launching a unique felt roof repair kit product to the DIY market. Greenwich Design, part of the Greenwich Design Group, created the branding and packaging for the IKOpro Emergency Felt Roof Repair Kit which provides an economical, quick and easy solution to repairing damaged roofs in a self contained pack.
The current alternative for damaged roofing usually results in consumers having to purchase expensive rolls of felt or to re-roof entirely. Greenwich Design were briefed to design a simple and effective pack that would be appealing to those looking for an emergency roofing solution and would encourage even the most novice of DIY enthusiasts that making repairs to a felt roof can be quick, simple and convenient.
Greenwich Design created a compact, self-sealing pack – in a similar style to a bicycle puncture repair kit – which neatly encases all of the items required for a quick roofing fix against the elements, while ensuring waterproofing and weather protection remains intact. The bold orange and black colours in the branding and packaging design were used to create instant awareness, with a large text font in red and black highlighting the ‘emergency’ solution and making clear exactly what the repair kit offers. The large IKOpro logo is instantly recognisable, helping build trust in the new product through IKO’s association with quality roofing systems.
Label PR is pleased to announce the appointment of Jessy Inglis as a Junior Account Executive. Jessy joins the agency from online retailer Missguided where she worked in house as PR and Marketing Assistant.
With a strong background within PR and retail for both fast fashion and luxury companies, Jessy will be handling all blogger liaison across menswear and womenswear for the agency as well as overseeing social media creating new innovations that will set client campaigns apart.
Label PR is a specialist fashion and beauty agency. Clients include fast fashion e-commerce brands Lavish Alice, Rock ‘N Rose, Off Dutee and South Beach; as well as international fashion brands Simply Be, Rare London, Amplified and Tokyo Laundry.
AudienceRate, the world-leading audience service provider, today announced a data partnership agreement with Tekka Date which will massively extend its audience offering. As part of the agreement Tekka Date will open up its community of 33 million unique global users to AudienceRate, providing the business with vital anonymised data to better inform client campaigns.
Tekka Date develops and manages International web communities which include Onedate, Casual Club, Life in Two and Niik. With a presence in more than 25 countries, Tekka Date is undergoing significant expansion and plans to open an additional seven new markets by the end of June, as well as a presence in China. Its ability to collect data from geographies such as Latin America, Asia, Northern Europe and Africa will significantly benefit AudienceRate’s client base.
“We are incredibly proud to partner with such an innovative company as AudienceRate”, says Giulio Lingua, CEO of Tekka Date. “We are recording consistent growth worldwide and this agreement underlines our strategy of growing and collaborating with relevant players in this market.”