The solution allows retailers to promote and increase real-time, mobile engagement in-store while tracking consumers’ shopping behavior and locations.- Called the Shopper Marketing solution, it brings together the physical and the digital to enable the communication of contextually relevant offers.
- It relies on free in-store wi-fi into which shoppers are encouraged to log-in.
Sponge, which works with brands such as Adidas, Barclays Bank and Coca-Cola, has developed a simple yet effective solution that allows retailers to engage consumers with targeted offers as they shop in-store. It relies on free in-store wi-fi into which shoppers are encouraged to log-in. After logging in, the shopper is presented with an offer, such as a free gift when a spend limit is reached, that is given after the shopper has selected their gender.
A QR Code is sent to the shopper in a verification text, and this can be redeemed by scanning the voucher at the check-out.
A demonstration of the solution can be viewed online.
With shoppers’ expectations radically heightened by digital in general, and by the smartphone revolution in particular, is your Loyalty Programme evolving as quickly as it should ?
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