M&C Saatchi has appointed Antonia Harrison to the role of International Development Director.
Harrison will be reporting to Moray MacLennan, CEO at M&C Saatchi Worldwide. She joins the agency from Bernie Eccelstone’s Formula One Management, where she was Marketing and Sponsorship Director, tasked with developing new strategic partnerships for the sport.
Prior to working at Formula One Management, Harrison was Deputy Managing Director at Atelier Leo Burnett, and has also worked at leading agencies such as Euro RSCG, JWT London, and Publicis. In 2003 she founded Publicis Focus – a communications agency specialising in marketing to women – together with Miriam Jordan Keane.
She brings almost seventeen years’ experience to the advertising group, having worked with brands such as Coca-Cola, Evian, P&G, News International, and L’Oreal.
Moray MacLennan, CEO at M&C Saatchi Worldwide, said: “With the official launch of our NY office last week, we feel the network is pretty much complete and it’s time to up the pace on international new business development. We needed to find someone to help us achieve this. Someone who reflected the entrepreneurial M&C Saatchi spirit. Antonia is without doubt that person.”
Antonia Harrison added: “M&C Saatchi has a great brand, a unique structure, a compelling philosophy of Brutal Simplicity of Thought, and some great people. This unparalleled combination will give me a head start in our new business growth plans”