TheMarketingblog

All about Bownty, National Smile Month, Somersby, BRUT

As National Smile Month kicks off on 20 May, Bownty reveals who’s buying those teeth whitening daily deals

  • Belfast and Brighton lead top five cities for teeth whitening products
  • A different teeth whitening deal is available every single day in the UK
  • Teeth whitening is more popular in the UK than in Germany or Denmark

Brits may not be famous for their pearly whites, but more and more of us are taking advantage of cut-price deals to prefect our smiles.

To coincide with National Smile Month, the UK’s largest oral health campaign, Bownty.com, which collects the best deals from over 100 daily deal sites every day, has revealed the top five cities for sales of teeth whitening products.

According to the daily deal aggregator, which compiles deals from the likes of Groupon, Living Social, Wowcher and KGB Deals, people from Belfast and Brighton are most likely to buy teeth whitening daily deals.

Birmingham, Liverpool and Glasgow all feature in the top five, with London taking the fifth spot.

 

With summer just around the corner, it’s time to have fun and chill out with friends. But are we going to enjoy the good times as much as we could? Would a bit of open-mindedness turn just an ‘occasion’ into a memorable party?

A survey by Somersby to identify social behaviours, found that a staggering 52% of men don’t dance at parties because they don’t believe they can. And so the first step in “Project OpenMinded” was born…

Meet Jurgen, a window cleaner of over ten years, who was convinced he couldn’t dance. But see what happens when, with a bit of open-mindedness, his love of window cleaning is combined with a busy bar and cool tunes:

 

Over the coming months, Somersby is on a mission to help people become more open-minded and let go on the dancefloor. Share your experiences and join the revolution on Facebook.com/Somersby and stay tuned for the next webisode in June!

 

BRUT, the iconic male grooming brand, today launches a nationwide search to find the ultimate rugby league fan who has served their community in the BRUT Fan of Pride campaign.

The campaign will run across all 14 Super League teams with each club crowning their very own Fan of Pride. They will then go forward to represent their club in the national competition, with the overall BRUT Fan of Pride winner announced in September.

BRUT aim to celebrate the Super League fan and each club’s community, highlighting the importance of the fans, the fantastic atmosphere that they create and the role they have in their local area.

Each club has selected a player ambassador who plays a key role in their community and who embodies the values represented by the BRUT Fan of Pride Award. Player ambassadors include Leeds Rhinos’ Danny McGuire, Wigan Warriors’ Liam Farrell and Wakefield Wildcats’ Richard Mathers.

 

 

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