| In just six months (July-Dec 2011) UK consumers spent an incredible £292.5 million on daily deal websites, buying everything from mattresses to bikini waxes and saving an average of 56 per cent on their purchases, or £375 million.
The figures, revealed by organisers of Europe’s first ever daily deal event, DD Summit Europe 2012, highlight the huge impact that daily deal websites have had on consumer behaviour over the past year.
With at least 70 active daily deal sites in the UK; more than 200 new sites launched in the last six months across Europe; and 1,500 already established across the continent; the daily deal has been quick to influence the UK’s shopping habits.
“Consumers are already spending a huge amount of money on daily deals and this is set to increase in 2012,” says Stavros Prodromou, director of DD Summit Europe.
“In this time of recession people are always looking for good value and with the advent of the smartphone, daily deals have exploded onto the market. This industry is one of the few success stories of the economic downturn,” continues Stavros.
Websites such as Groupon, Living Social and kgbdeals offer subscribers up to 90 per cent off everything from haircuts to holidays. The DD Summit Europe will bring together all of these key players, and others, for the first time ever.
The event will highlight the economic influence of this burgeoning industry and hear from a host of high-profile speakers including Tobias Tschoetsch, MD of Groupon UK & Ireland; Peter Briffett, MD of Living Social UK; Brian Harrison, CEO of kgbdeals; Fabian Heilemann from Dailydeal.de (Germany); Gerard Doyle, CEO of DiscountVouchers.co.uk and Lopo Champalimaud, co-founder and CEO of Wahanda.
The event takes place on 19 March 2012 at the Grange Hotel, St Paul’s in London.
 About DD Summit Europe
DD Summit Europe is the first ever daily deal event for Europe. Established by daily deals expert Stavros Prodromou, the event brings together all of the key players from across Europe, for the first time. The daily deals market has grown into a multi-billion pound industry over the last two years and the DD Summit Europe is a forum to share best practice and discuss future trends in this burgeoning industry.
Confirmed speakers include Peter Briffett, MD of Living Social UK; Brian Harrison, global CEO of kgbdeals; Tobias Tschoetsch, MD of Groupon UK; Kate Garraway, founder of Goodypass, Lopo Champalimaud, co-founder and CEO of Wahanda and Omid Ashtari, director of business development (Europe), Foursquare.
Also speaking at the event are Parmy Olson, London bureau chief at Forbes Magazine; Cheryl Yeoh, co-founder of Citypockets; Ray Weaver, assistant professor at Harvard Business School and Giuseppe Zocco, co-founder of Index Ventures. For a full list of speakers go to ddsummiteurope.co.uk/speakers/
The inaugural event will be held in London on 19 March 2012 at the Grange Hotel, St Paul’s. To find out more and register for tickets go to ddsummiteurope.co.uk
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Thanks for the great article about the industry. For all interested readers who would like to get more insights about the DD Summit Europe, more videos, interviews and presentations can be found under http://ddsummiteurope.co.uk
Ray Weaver from the Harvard Business School gave a very interesting presentation about the merchant sight and it’s benefits and challenges.