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Dulux has found the town with the least amount of sex – is it your town?

Dulux is supporting the launch of its creative for its new advertising campaign with a social experiment to see if the simple act of decorating can turn bedrooms into boudoirs. 

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To take part in the ‘Home Improvement by Dulux’ experiment and for more information go to: www.facebook.com/dulux.

The world’s biggest paint company, is offering residents of Ipswich ­ the town that officially has the least amount of sex in a year ­ hundreds of litres of free red paint to see if a transformed room can spruce up a couple’s love life.

The ‘Home Improvement by Dulux’ experiment follows research of 2,000 UK residents revealing the average British adult has sex 42 times a year ­ with people in Ipswich managing only 18 times in a year.

Dulux is asking for willing couples within the Suffolk area to apply for five hundred litres of free red paint ­ enough to paint a hundred bedrooms ­ in return for recording any change in their sexual activity over a month long period.

Letty Edwards, UK Marketing Director of Dulux, comments:

“Paint is one of the least expensive ways to transform a room, which in turn creates an emotional effect that can help improve relationships within the home. By transforming people’s bedrooms ­ and analysing the results ­ we’ll be able to show the effect the act decorating can have both aesthetically and emotionally, and remind people just how valuable a newly painted space can be.”

 

TOP TEN TOWNS WHICH HAVE THE LEAST AMOUNT OF SEX A YEAR:

1. Ipswich = 18.1 times

2. Coventry = 18.8 times

3. Cardiff = 25.7 times

4. Derby = 30 times

5. Swindon = 30.8 times

6. Preston = 30.9 times

7. York = 31.6 times

8. Croydon = 32 times

9. Leicester = 32.2 times

10. Southampton = 32.9 times

 

TOP TEN TOWNS WHICH HAVE THE MOST SEX IN A YEAR:

1. Bradford = 66.5 times

2. Aberdeen = 62.5 times

3. Doncaster = 60.1 times

4. Birmingham = 57.1 times

5. Hull / Warrington = 56.3 times

6. Cambridge = 55.1 times

7. Brighton = 53.1 times

8. Middlesbrough = 52.9 times

9. Wolverhampton =  52 times

10. Belfast = 51.5 times

 

To take part in the ‘Home Improvement by Dulux’ experiment and for more information go to: www.facebook.com/dulux.

 

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