Tango will return to television advertising for the first time in five years with a “irreverent and provocative” campaign.
The soft drinks brand has dropped its ‘you know when you’ve been tango’d’ message in favour of a campaign called ‘aargh!’ that once again focuses on the “intense” orange flavour of the drink.
Britvic-owned Tango claims the soft drink is unique because it is made from a whole orange, which gives it a “more intensely orange flavour”.
The campaign will launch on the 8th June during the final of Britain’s Got Talent and was created by Bartle Bogle Hegarty and comprises three 30-second spots entitled ‘cornershop’, ‘footie’ and ‘swings’.
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