UTC Swindon, redheadPR, Richmond Towers, Mocean Mobile, Neo@Ogilvy

Richmond Towers is supporting a new, online animated video, which reveals the secret to successful pitching in just six simple lessons.

The film (available now on www.pitchcoach.co.uk or YouTube) has been created by Michael Parker, a former Olympic hurdler and successful adman with over 30 years’ experience in the competitive pitching world of advertising. Bringing Parker’s experience of more than 1,000 new business pitches to life, his animated alter-ego ‘Pitchcoach,’ leads anyone due to stand up and speak through six golden rules of pitching and presenting in just 4 ½ valuable minutes of film.

Championing the film and the importance of learning the art of effective pitching techniques, Richmond Towers Managing Director Rob Metcalfe says: “Pitching for new business is highly competitive within the marcomms industry and nobody wins a pitch by luck. It can also be a daunting task for many professionals, so having an accessible, simple-to-follow video guide from a true expert in the field, is an extremely valuable tool industry-wide.”

Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology ad-serving platform, today announced the launch of its latest mobile ad-serving product, Mocean for Advertisers.

Built exclusively for mobile, Mocean for Advertisers enables easy integration with brands, agencies, demand-side platforms and trading desks to streamline the mobile media buying and serving process. Now, leading advertisers can directly plan, buy, monitor, and manage their mobile ad campaigns from one single dashboard to ensure the highest ROI for each impression. Mocean Mobile will also introduce RTB (Real-Time Bidding) to Mocean for Advertisers in the near future, allowing its customers access to supply from RTB exchanges.

“Mocean Mobile tapped some of the world’s leading agencies and largest advertisers for their input during the development of Mocean for Advertisers – instead of trying to retrofit their product to meet the buy-side’s needs after it had been built,” said Sacha Xavier, Director Media and Innovation, Neo@Ogilvy. “Mocean for Advertisers is a much needed product in the digital media industry and will help mobile advertising come of age. We expect that it will offer advertisers and agencies a single, unified dashboard that is on par with the desktop, and also solve a huge transparency problem within the digital advertising industry where everything is based on metrics.”

An innovative strategy to ‘engage and empower the engineers and entrepreneurs of the future’

Leading PR and communications specialist redheadPR has been chosen to spread the word  and recruit the first applicants for Swindon’s pioneering new University Technical College which will open its doors in September 2014.

Sara Tye, managing director, said: “We’re thrilled to be part of the team launching this exciting new educational setting for Swindon and beyond. UTC Swindon will develop and provide high quality engineers to support local and national industry.

“Its vision is to offer amazing opportunities to young people living within an 18 km radius of the site, including Swindon, Chippenham, Calne, Devizes, Malmesbury, Marlborough and Fairford.

“UTC Swindon will offer those who sign up the chance to work alongside industry specialists from day one and will give those learners an active career choice to enter the industry, or university.

“We are reaching out to families and young people to start registering immediately by calling us on 07990 601516, emailing utcswindon@gmail.com or visiting www.utcswindon.co.uk”