This was taken from E-consultancy’s future gazing conference, Future of Digital Marketing,
Ben Davis writes ….. Sarah Wood of Unruly, told us that this year’s brand videos have been all about meme-jacking and the ‘trend to offend’.
An interesting point was the increase on 2011’s average brand video length of 2:04 to 2012’s 3:09. Sarah said ‘length of video does not affect shareability but it’s interesting that brands are tending to produce more longer-form content and clearly feel more comfortable going beyond the traditional 30 seconds of a traditional ad spot’.
‘Exhilaration will be the theme of 2014’. Brazil will be very important – the greatest video sharers in the world, and home of the 2014 World Cup. Currently interaction and shares around ‘Brazil’ are two and four times the global average.
Vine is becoming very popular for agile marketers. Bruce Daisley from Twitter mentioned FCUK as advanced Vine creators –
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